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Enabling a leading Qatar Bank improve productivity and customer experience by streamlining Digital Operations


A Leading Qatar Bank was looking to streamline its digital operations to enhance customer experience and provide a rich digital experience

Business Need

  • Enhance online customer experience
  • Deliver updated & targeted content across multiple customer touch points
  • Scalable, robust and easy-to-use web content management solution

The Solution

A comprehensive CMS was needed to develop an environment to deliver – rich and high quality online banking system for end-users. HCL Infosystems offered following solutions to the customer:
  • Created templates with consistent branding, responsive design and updated content
  • Migrated all legacy data into the new CMS in a very short time span
  • Offered an intelligent virtual solution to let client control entire digital ecosystem from one platform
  • Advanced features to track website traffic site
  • Better analytics to track & report user interest for critical customer insights
  • Responsive design to support the website in various Mobile and Tablets devices

Client Benefits

  • Full control & access to all content contributors
  • Effective campaign management
  • Personalized communication to target audience
  • Improved customer acquisition & retention rates
  • Extensive Graphic coverage:
    • Over 1.6 Million Page Views
    • 3500 Sales Leads
    • 42% Visitors graduated to Mobile/Tab based Website
  • Website maintenance cost reduced by 50%

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