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Casio India Co. Pvt. Ltd. – the 100% subsidiary of Japan’s US$ 6 billion Casio Computer Co. and global leaders in digital cameras & HCL Infosystems Ltd. – nation’s premier information enabling and integration company, today announced a strategic national distribution pact for marketing, selling, servicing & distribution of Casio digital cameras in India.


With this tie-up, HCL would be further consolidating its ‘digital lifestyle’ offerings.


Casio have been one of the leading pioneers in digital imaging technology and are today the leaders in selling digital cameras in Japan. They have a wide international presence, with more than 70% of their overall revenues coming in from international markets. With Indian digital cameras market registering robust growth, Casio is sharpening its focus here and have recently introduced several advanced products, including Exilim – their largest selling ‘slim’ digital cameras brand. The latest products in this range include EX – Z600, EX-Z60, EX-S600, EX-Z850 & EX-Z1000. These cameras offer as much as 10 mega-pixels capacity and dons a host of unique features such as anti-shake DSP (digital signal processors) – a Casio’s proprietary technology, which reduces blurring due to camera shake and subject movement.


Commenting on the tie-up, Mr. T. Kyoden – Managing Director, Casio India Co. Pvt. Ltd., said, ” The Indian digital cameras market is going through a very interesting phase. Consumers have now started to graduate above the ‘entry-level’ technologies and are asking for better, more impactful features – which Casio, with its globally renowned repertoire of advanced digital imaging innovations, is well equipped to offer. Backed with this technology leadership and now, with HCL’s extensive distribution & servicing capabilities, we are confident of strengthening & re-affirming our presence in this market. We are proud to announce this relationship today and are looking forward to some nice shots in the future!”


Riding high on the digital imaging wave, Indian digital camera market evolved like never before since 2004 and presently, at a total value of around Rs. 250 crores, is expected to gross more than 100% annual growth in the years to come. IDC, leading international analysts, claim that India would be amongst the largest growing global markets for digital cameras and will cross Rs. 1000 crores benchmark by 2010. Reduction in prices, wider availability and greater awareness on technology has enabled this push for digital cameras in India. What started as a 1-megapixels market, has today graduated to more than 3-5 megapixels, which is becoming an entry-level standard, besides demand for better optical zoom and other advanced features.


Announcing the distribution agreement with Casio, Mr. JV Ramamurthy, Chief Operating Officer, HCL Infosystems Ltd., said, “HCL has envisioned itself as a true technology enabler – providing solutions to the technology needs for all. Our teaming up with Casio is yet another endeavor to strengthen our reach in the growing market for digital cameras, bringing state-of-the-art products for Indian photography fans and leveraging our unparalleled reach & technology distribution expertise to aptly support Casio’s initiatives in India. We are initially looking at enhancing Casio’s reach to around 25 key Indian markets within next 6 months. We are confident that our relationship with Casio India will give our ‘Digital Lifestyle’ offering a whole new robustness and energy to match up to the diverse needs and expectations of the consumers.”


HCL, besides taking the entire range of Casio digital cameras across the country, would be also adding these products to the portfolio at its HCL Digilife outlets – the next-generation digital lifestyle stores, conceptualized by HCL. Further, HCL would be announcing series of marketing & brand promotion initiatives to enable the brand salience & preference for Casio. As an inaugural offer, HCL is offering a 256 MB memory stick with every Casio digital camera bought from its outlets, besides offering the products at a special festive pricing.


CASIO – The gen-next Digital Camera

Unique Features:

  • The Thinnest contours (upto 13.7 mm ‘thin’)
  • Anti-shake DSP (digital signal processors) – reduces blurring due to camera shake and subject movement
  • Fastest shutter speeds – with startup time of just 0.9 second and release time lag of just 0.005 seconds!
  • Longest battery life – can easily take upto 600-800 shots per charge
  • Widest options – with as many as 33 scene options and a one-touch ‘BEST SHOT’ button
  • Better ‘movie’ capabilities – ‘one-touch’ movie button (MPEG – 4 format, 30-frames) – even substituting the need for a handycam!
  • Brightest LCD display

Features may differ for different models. Please refer to product brochures for details.


About HCL Infosystems

HCL Infosystems, with an annual revenue of US$ 2.6 Billion, is India’s premier information enabling and system integration company. HCL offers products and infrastructure solutions in the fields of computing, communication, networking, office automation, broadcasting and imaging. It has partnerships with leading global players like Intel, AMD, Toshiba, Bull, Ericsson, Cisco, Microsoft, Nokia, Apple, Computer Associates, Symantec and Konica Minolta among others.

HCL has a direct sales, channel sales and retail sales network pan India. HCL has a support of 300+ customer service centers and four ISO 9001 certified state-of-the-art manufacturing facilities. HCL Infosystems has pan India presence across metros and non-metros. With a mission to provide world-class information technology solutions and services to enable its customers to serve their customers better, HCL Infosystems is forever setting new standards of IT in the country. For more information please visit us at www.hclinfosystems.in


About HCL Enterprise

HCL Enterprise is a leading Global Technology and IT enterprise with annual revenues of US$ 3.5 billion. The HCL Enterprise comprises two companies listed in India – HCL Technologies & HCL Infosystems. The 3 -decade old enterprise, founded in 1976, is one of India’s original IT garage start -ups. Its range of offerings span Product Engineering, Technology and Application Services, BPO, Infrastructure Services, IT Hardware, Systems Integration and distribution of technology and telecom products. The HCL team comprises 37,000 professionals of diverse nationalities, who operate from 16 countries including 300 points of presence in India. HCL has global partnerships with several leading Fortune 1000 firms including leading IT and Technology firms. For more information please visit us at www.hcl.in

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