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HCL Infosystems Ltd., India’s Premier Distribution, IT Services and Solutions Company, announced its business partnership with Hamilton Beach Brands, Inc., a leading small appliance company in America with over 100 years of product innovation.  HCL Infosystems will market and distribute innovative consumer products throughout India under the Hamilton Beach® brand, America’s number one appliance brand for kitchen electrics*. Hamilton Beach will leverage HCL Infosystems’ channel and distribution expertise to develop the brand in India paralleling their recent expansion into Brazil and China.


“We are proud of our partnership with America’s number one kitchen appliance brand. We look forward to working with Hamilton Beach as there is ample headroom for innovation and growth across categories in India’s consumer durable industry,” said Sutikshan Naithani, executive vice president & head – distribution business, HCL Infosystems Ltd.  “Our strength lies in our wide-reaching distribution network and local expertise. We have created a dedicated sales, marketing, training and hiring team to ensure the necessary focus and support for a long-term relationship with Hamilton Beach. I envision using our collective strength to become another successful example of bringing global brands to the Indian market.”


“We are pleased to partner with HCL Infosystems, the number one distributor in India for consumer products. HCL Infosystems’ exhaustive distribution network, coupled with their expertise in the consumer vertical, significantly reduces our time to market”, said Greg Trepp, president and CEO, Hamilton Beach Brands, Inc. “India is a key focus in our global growth strategy. We believe that through our innovative and customized product offerings, we can empower Indian consumers to ‘create fearlessly’ by fusing Western tradition with Indian cuisine. We foresee this alliance scaling new heights in the future” stated Trepp.


HCL Infosystems will be responsible for all Hamilton Beach distribution and marketing initiatives throughout India. HCL has launched Hamilton Beach products in Delhi NCR, Mumbai, Bangalore, Chandigarh, Kolkata, Ludhiana, Pune and Hyderabad. Initially, Hamilton Beach will launch 22 different kitchen appliances but plans to expand across different categories and to develop products specific to the Indian market such as superior mixer grinders. The extensive reach of HCL’s distribution and support network will build visibility for Hamilton Beach enabling them to increase their presence and expand their portfolio of offerings in India.


*Source: The NPD Group, Inc./Retail Tracking Service, May 2013 – April 2014, unit sales.


About Hamilton Beach Brands, Inc.

Hamilton Beach Brands, Inc. is a leading designer, marketer and distributor of small electric household appliances, as well as commercial products for restaurants, bars and hotels. Hamilton Beach products can be found in households and business throughout the world. Hamilton Beach Brands, Inc. is a wholly-owned subsidiary of NACCO Industries, Inc. (NYSE: NC) and is headquartered in the United States, specifically in Richmond, Virginia.  Information on innovative Hamilton Beach®, Proctor Silex®, TrueAir®, and HamiltonBeach® Commercial products can be found online at www.hamiltonbeach.in, www.hamiltonbeach.com, www.proctorsilex.com and www.commercial.hamiltonbeach.com


About HCL Infosystems Ltd.

HCL Infosystems Ltd. with revenue (LTM) of Rs. 7,852 crores (USD$ 1.3 Bn) is India’s Premier Distribution and IT Services and Solutions Company. HCL Infosystems’ has one of the largest sales & distribution network in the country and provides value added distribution for partners including last mile connect and support in marketing and promotions for Telecom, IT , Office Automation and Consumer Electronics products covering more than 15000 towns across 664 districts in India. Our distribution business has an unparallel network that reaches more than 100,000 retail outlets, over 800 Direct and Micro Distributors and over 12400 Channel Partners across India. In the services space the Company has robust services offerings such as a comprehensive portfolio of Infrastructure Managed Services, System Integration Services, Office Automation Services, Managed Print Services, Life Cycle Services and After-Sales Support Services. HCL Learning, the Company’s learning solutions business, serves the entire spectrum of education and training requirements across schools colleges, individuals and enterprises and offers Digital Content & Learning Solutions.


For more information please visit us at www.hclinfosystems.in


About HCL

HCL is a business enterprise with presence in the fields of Technology and Healthcare. Founded in 1976 as one of India’s original IT garage start-ups, the HCL enterprise currently comprises three companies in India – HCL Technologies, HCL Infosystems and HCL Healthcare with annual revenues of US$ 6.5 billion and over 95,000  professionals from diverse nationalities operating across 31 countries including over 500 points of presence in India.  In the technology space, HCL’s offerings span a wide range of software and hardware services and solutions including R&D, Technology Services, Enterprise and Applications Consulting, Remote Infrastructure Management, IT Hardware, Systems Integration, Distribution of Technology and Telecom Products. A new entrant in Healthcare, HCL aims to provide innovative medical services, products and training to meet the growing demand for quality healthcare in India. For further information, visit www.hcl.com


For further information, visit www.hcl.in

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