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  • HCL ME Tablet TVCs based on four themes – Rakhi, Job Seeker, DJ  and a Carpet-seller
  • Puts the consumer at the heart of the Change by positioning ‘Change Begins with ME’
  • Creates an emotional connect with the consumer representing the Change one aspires for.

HCL Infosystems Ltd. India’s premier services and ICT systems integration, distribution and hardware company today launched its new ad campaign that effectively positions Change through HCL ME Tablet range. Keeping in tune with the Brand’s philosophy of ‘CHANGE’, HCL ME Tablets aim to act as a catalyst to change the lives of the Indian consumer – at an individual level and a social level. The theme of the campaign captures interesting and important moments in peoples’ lives of a Carpet-seller, a DJ, a Job seeker and a brother-sister celebrating Rakhi.


The ad-campaign consisting of 4 TVC’s create a strong emotional connect with the consumer representing the Change that one aspires for. The campaign broadly entails the following concepts:


The Carpet Seller

In this commercial HCL ME Tablet is shown playing a pivotal role in changing the way business is done by a carpet seller in Kashmir. Initially the carpet seller was solely dependent on traffic entering his shop. But now, ME Tablet enables him to take his shop to the world and thus expand his business horizon.



HCL ME Tablet brings the family together on a special day. For the loved ones, distances will cease to matter.



The biggest challenge faced by masses is the rigour of finding a job. With the help of HCL ME Tablets, India will have better access to jobs online, anytime, anywhere.



The world of music changes overnight, what plays at London or New York today, would earlier take months to reach the tier-2 cities of India. However, now, HCL ME Tablets enable India to listen and share latest music when the world does.


Speaking on the campaign, Gaurav Tikoo, Global Head – Mobility Marketing, HCL Infosystems Limited, said, “This TVC campaign is in line with our brand philosophy of Change. We believe that all change begins with an individual, which is core to our brand ME. We have put the consumer at the heart of this change. We want to be positioned as Change agents in people’s life through our ME tablet range, products that act as an enabler for everyone to realize that change.”


Talking about the new campaign, Mr. Matthew Seddon, CEO-Saatchi & Saatchi, India said, “Technology is changing every aspect of our consumers’ lives. In our very first work for HCL ME Tablets, we have demonstrated the positive effect ME Tablets can have in the lives of Indian consumer. I think our creative team and the Director have pulled together stunning set of commercials, which will connect with our customers and continue to drive the phenomenal growth being enjoyed by ME Tablets.”


The HCL ME Tablet TVC campaign aired live during the IPL would be a 360 Degree media campaign involving platforms such as TV, radio, Print and Digital platforms. Two more themes on the TVC will be released during the Apr-May period.


TVC Credits

Media/Origin: TV / Indian
Product Group: Tablet PC
Advertiser: HCL ME Tablets
Advert title(s): Change Begins with ME Tablet
Creative Agency (Name, City, Country): Saatchi & Saatchi , India
Chief Creative Officer: Ramanuj Shastry
Creative Team: Neharika Awal, Rajesh Minocha, Ritika Raha
Account Management: Jaibeer Ahmad, Naman Vardhan
Films Head: Anuj Alia
Production house: Fingerprint Films
Director: Rajay Singh


About HCL Infosystems

HCL Infosystems Ltd. with revenue (LTM) of US$ 2.0 billion (Rs 10,401 crores) is India’s Premier Technology Company and offers a wide spectrum of IT Services and Products ranging from Cloud to Learning Solutions. As a complete IT solutions provider the company offers comprehensive offerings in Enterprise Application Services, IT Infrastructure Managed Services, System Integration, Office Automation Products and Services, Distribution and Support Services. The company operates in both the Consumer and the Enterprise space – offering the latest mobility products and operating in verticals like BFSI, Telecom, and Healthcare respectively.


HCL Care, the support and service division of the company has one of the largest and most extensive service networks across the country and provides end to end support services for various IT, Telecom and Consumer Electronics products.HCL Infosystems has one of the largest distribution network of digital lifestyle global brands and an unparalleled robust service network in the country including Tier 2 and 3 cities. Digilife Distribution and Marketing Services (DDMS), a 100% subsidiary of HCL Infosystems focuses on multi brand distribution and offers value added distribution for its partners including strategic consulting services, last mile connect and support in marketing and promotions. HCL Learning a division of the company covers the entire spectrum of education and training requirements across schools, colleges, individuals and enterprises and offers rich learning solutions across these segments. HCL Infosystems MEA (Middle East and Africa), a fully owned subsidiary of HCL Infosystems is part of the emerging markets outreach of the company and focuses on expanding the business in the Middle East and African geographies and provides comprehensive IT solutions to customers across verticals in the region. The company also has robust operations in Singapore with its subsidiary HCL Insys Pte. Ltd. gaining traction in the region with its Enterprise solutions including a strong offering in Infrastructure Managed Services.


For more information please visit us at www.hclinfosystems.in


About HCL

HCL is a $6.2 billion leading global technology and IT enterprise comprising two companies listed in India – HCL Technologies and HCL Infosystems. Founded in 1976, HCL is one of India’s original IT garage start-ups. A pioneer of modern computing, HCL is a global transformational enterprise today. Its range of offerings includes product engineering, custom & package applications, BPO, IT infrastructure services, IT hardware, systems integration, and distribution of information and communications technology (ICT) products across a wide range of focused industry verticals. The HCL team consists of over 90,000 professionals of diverse nationalities, who operate from 31 countries including over 500 points of presence in India.


For more information, please visit www.hcl.com

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