HCL Infosystems, in an exclusive tie-up, first time ever in the history of music in India, launched the music album of the Oscar-nominated ‘Water’ with iPod Shuffle. In partnership with Sony BMG and Planet M, HCL will make available 1GB iPod Shuffle with the film’s soundtrack – composed by A.R. Rehman – along with a special 78 song compilation by the music composer, for the first week after the launch in India.
Mr. George Paul, Executive Vice President, HCL Infosystems said, “When we brought an iconic brand like iPod to India, we had no doubt that the future of popular music consumption no longer lies in conventional media like CDs and cassettes, but in digital music players. Today’s exclusive launch of music from the film Water on iPod not only endorses our belief in the growing dominance of digital lifestyle devices, but also marks a historic first for the consumers of music when they no longer have to buy a CD to listen to music on their iPod; instead the iPod comes packaged with their favorite music.”
HCL Infosystems brings to India a comprehensive bouquet of digital lifestyle offerings including the world’s best selling digital music player, Apple iPod, in India. All iPods sold by HCL come with free insurance for the player.
Mr. Shanujeet Bhujabal, General Manager (Marketing), Sony BMG said, “Film music launches have conventionally seen unveiling of the soundtrack CD. To us, the launch of Water music on iPods not only reflects on the growing influence of digital music players, but also creates an exciting opportunity for us in reaching out to target audience through a medium of their choice.”
iPod Shuffle 1GB with ‘Water’ music have been exclusively launched in Planet M stores in major cities for the first week, following which it will be available with all HCL dealers nationwide.
Mr. Vikas Chopra, Vice President Merchandising, Planet M said, “We are proud to be associated with HCL Infosystems in launching music from the film ‘Water’ on iPod Shuffle. A brand like iPod has achieved iconic status worldwide and we are certain that the launch of a film’s music exclusively on iPod is going to generate tremendous excitement among our customers.”
About HCL Infosystems
HCL Infosystems, with revenues (TTM) of US$ 2.7 billion (Rs. 12,155 crores), is India’s premier information enabling and system integration company. HCL offers products and infrastructure solutions in the fields of computing, communication, networking, office automation, broadcasting and imaging. It has partnerships with leading global players like Apple, Nokia, Intel, AMD, Toshiba, Bull, Ericsson, Cisco, Microsoft, Computer Associates, Casio, Symantec and Konica Minolta among others. HCL has a pan-India direct sales, channel and retail sales network, support of 360+ customer service centers and four ISO 9001 certified state-of-the-art manufacturing facilities. For more information please visit us at www.hclinfosystems.in