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Taking yet another giant step into bringing digital lifestyle to the country, HCL Infosystems Ltd., nation’s premier information enabling and Integration Company, today enhanced their Digital Lifestyle retail presence in Kolkata with the launch of the new-age concept store, ‘HCL DIGI-LIFE’ in the heart of the city. Designed to be complete ‘House of Convergence’, HCL Digilife stores present a wide panorama of products & services to fulfill every digital need of any individual.


HCL Digilife, located in bustling IT HUB of Central Kolkata ‘s Chittaranjan / Ganesh Chand Avenue, aims to offer complete digital solutions under one roof offering complete hands on experience to its customers. There are special Home Entertainment and Gaming zones in the HCL Digilife stores where young people and families alike, can get instant updates on the latest available in IT and Entertainment Technology, while the digital lifestyle zone exhibits an entire range of latest gizmos like Nokia phones, digital cameras, Video camcorders and iPods Music Players.


“What makes shopping or simply Browsing the gadgets at HCL Digilife really unique, is the fact that this is the only store – wherein gizmo-freaks can not only see best international brands – including HCL, Apple, Canon, Toshiba, Casio, and lot others – but can also experience how different products can be seamlessly converged together to create a desired impact. To top it all, there are trained and friendly Tech Gurus helping visitors discover more. No other electronics retail store can give them this opportunity to experience the ‘convergence’ of various gizmos and pick what is best suited for them,” remarked Mr. Rajendra Kumar Executive Vice President, Frontline, HCL Infosystems.


HCL Digilife is our next-generation retail offering, which would provide an ‘experiential journey’ into the complete ambit of HCL’s offerings – for individuals or professionals / SOHO customers. HCL Digilife would eventually enable HCL to showcase every solution or device, one need in tomorrow’s world.” Mr. Kumar added.


Kolkata has evolved into a major hub for Information technology, software development, Entertainment and Education, And it’s latest addition to high tech, is the fastest growing ITES units in the city. Kolkata’s equally rich cultural heritage matches with todays forward looking youth population the city boasts,” Mr. Kumar continued.


Bringing alive a true convergence era, HCL Digilife would not just be retailing, but creating complete experience zones for categories encompassing everything from mobile communication to digital entertainment to connectivity / content availability at broadband speeds, thus creating a one-stop window solution for the digital needs of the urban Indian Home.




Computers, software, networks, accessories & components: Will include everything from PCs, PDAs, software, storage systems, printers, wireless communication accessories, sound & graphic cards.

Digital audio & video: Will include Digital Music players, Home Theatres, high-performance audio & video devices, personal electronics etc.

Digital photo & imaging: Will include digital camera, scanners, imaging software etc.

Digital mobile solutions: Will include cellphones, web services, etc.

Digital gaming & entertainment: Will include gaming consoles, leading computer games, software etc.

Digital infotainment: Will include broadband solutions, HDTV, Internet & internet telephony, entertainment solutions etc


With an aim to make the most compelling digital products and services more accessible to Indian consumers across the country equally focusing on metros / state capitals and Tier Two cities.


Industry estimates peg the current potential of Digital Lifestyle market around Rs. 2500 crores. It is expected to touch Rs. 10,000 crores by 2010


Speaking on opportunities to potential franchisee partners, Mr. Rajendra Kumar said, “We strongly believe that launch of HCL Digilife couldn’t be more timely – with rising acceptance of organized retail as well as growing trends towards adopting digital lifestyle. Besides the wide product & service support which HCL would offer at these stores, complete advertising & on-ground promotional support will ensure that HCL Digilife would be a highly rewarding digi-experience for both franchisees as well as customers.”


About HCL Infosystems

HCL Infosystems, with revenue (TTM) of US$ 2.6 billion (Rs. 11,897 crores), is India’s premier information enabling and system integration company. HCL offers products and infrastructure solutions in the fields of computing, communication, networking, office automation, broadcasting and imaging. It has partnerships with leading global players like Intel, AMD, Toshiba, Bull, Ericsson, Cisco, Microsoft, Nokia, Apple, Computer Associates, Casio, Symantec and Konica Minolta among others.


HCL has a direct sales, channel sales and retail sales network pan India. HCL has a support of 360+ customer service centers and four ISO 9001 certified state-of-the-art manufacturing facilities. HCL Infosystems has pan India presence across metros and non-metros. With a mission to provide world-class information technology solutions and services to enable its customers to serve their customers better, HCL Infosystems is forever setting new standards of IT in the country. For more information please visit us at www.hclinfosystems.in


About HCL Enterprise

HCL Enterprise is a leading Global Technology and IT enterprise with annual revenues of US $ 4 billion. The HCL Enterprise comprises two companies listed in India – HCL Technologies & HCL Infosystems. The 3-decade-old enterprise, founded in 1976, is one of India’s original IT garage start-ups. Its range of offerings spans Product Engineering, Custom & Package Applications, BPO, IT Infrastructure Services, IT Hardware, Systems Integration, and distribution of ICT products. The HCL team comprises approximately 44,000 professionals of diverse nationalities, who operate from 17 countries including 360 points of presence in India. HCL has global partnerships with several leading Fortune 1000 firms, including leading Technology and IT firms. For more information, please visit www.hcl.in

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